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Branding

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Our Story

After years behind the scenes creating countless  customer favourites for well know brands, we felt it was time to bring our own bold, on-trend style to everyday life—without the designer price tag. What started as a spark of inspiration has grown into a brand that’s all about fun, flair, and functionality.

Our totes are designed to turn heads while holding your everyday essentials—lightweight, versatile, and perfect as a statement piece, daily carry, or thoughtful gift. We don’t take ourselves too seriously, but we’re very serious about product quality, feel-good design, and great value. Each piece in our collection is made to lift your mood and level up your outfit, proving that practical can still be fabulous.

Our Values

Fun First

We design with a smile and believe joy should be part of your daily carry.

Style Without Snobbery

Fashion should be fabulous and accessible—no gatekeeping, no ego

Quality Matters

We obsess over the details so you don’t have to—every tote is made to last.

Bold Self-Expression

We champion individuality through prints that pop and designs that speak.

Everyday Versatility

From beach days to book runs, our totes are built for real life (and real outfits).

Thoughtful Impact

We make conscious choices to keep things kind—to the planet, your wallet, and your wardrobe.

Become a Stockist

To find out more about stocking our Totes Fabulous range, access our full catalogue or inquire about our custom design and printing service get in touch with us today. Fill out the Contact Us form and we will reach out to you shortly!

Contact us

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